INNOVATION MANAGEMENT IN THE CONDITIONS OF ECONOMIC CRISIS

Аннотация

There are many uncertainties in the innovative behavior of enterprises. The key role is played by the
availability of sufficient financial resources, especially in the context of the financial and economic crisis; the interest
of enterprises in direct budget support is increasing. At the same time, such restrictions as high cost of innovations,
economic risk and long payback periods are maintained and even strengthened. A characteristic feature in the
management of innovative activities of enterprises abroad is the persistent injection of funds, innovative
development, as the main subject of economic growth in developed countries. Enterprises in the RK are aware of the
insufficiency of their own innovative potential – the weakness of the research base, the lack of readiness to master
the latest technological achievements, the lack of qualified personnel, and the lack of cooperation ties. They lack
information on new technologies and potential markets for innovative products. Moreover, as a positive in terms of
the potential growth of innovation, activity, one should assess the tendency to increase the interest of enterprises in
obtaining information about new technologies. In this connection, the authors propose the main methods of
innovation management in a crisis.